Is Everybody a Petard?


Sociology is certainly interesting; it turns out that none of us are normal -well, perhaps more revealingly, there is no normal ‘us’. We are, at best, data points spread out on a rather amorphous Bell curve, vaguely generalizable depending on the homogeneity of the group chosen, but often unrepresentative of populations further afield.

And yet, why should that be a surprise to anybody who has vacationed in a different hemisphere -or, for that matter, simply walked through a poorer section of their own town? Or mingled with members of another ethnic community? Or even talked to a different age group…?

We seem enamoured with reducing people to numbers -statistics- as if by accumulating and analyzing them appropriately, we have proven something… Undoubtedly we have demonstrated something, but what? And how applicable is it over time and culture?

I have to admit that I have long felt that the generalizations were overdone, and in the current era of rapid dissemination of ideas that seem as stable as clothes in a washing machine, not terribly relevant. But the idea was reintroduced to me in an essay in Aeon.com by Kensy Cooperrider, a cognitive scientist in the Department of Psychology at the University of Chicago: https://aeon.co/ideas/what-happens-to-cognitive-diversity-when-everyone-is-more-weird

His contention was that ‘On all continents, even in the world’s remotest regions, indigenous people are swapping their distinctive ways of parsing the world for Western, globalised ones. As a result, human cognitive diversity is dwindling… This marks a major change of course for our species. For tens of thousands of years, as we fanned out across the globe, we adapted to radically different niches, and created new types of societies; in the process, we developed new practices, frameworks, technologies and conceptual systems. But then, some time in the past few centuries, we reached an inflection point. A peculiar cognitive toolkit that had been consolidated in the industrialising West began to gain global traction. Other tools were abandoned. Diversity started to ebb.’

The toolkit he is referencing is the use of WEIRD -an acronym meaning the use of Western Educated, Industrialized, Rich and Democratic students as fodder for the studies that were being published in the sociological literature. He references a famous paper published in 2010 led by the psychologist Joe Henrich at the University of British Columbia entitled ‘The Weirdest people in the World?’ https://aeon.co/essays/american-undergrads-are-too-weird-to-stand-for-all-humanity

And in that paper, Henrich claimed, ‘researchers in the behavioural sciences had almost exclusively focused on a small sliver of humanity: people from Western, educated, industrialised, rich, democratic societies. The second was that this sliver is not representative of the larger whole, but that people in London, Buenos Aires and Seattle were, in an acronym, WEIRD.’ They were definitely not representative of the world at large, and yet since this type of group was being referenced constantly, the psychologist Paul Rozin at the University of Pennsylvania, felt it might be how otherwise disparate groups were beginning to see themselves; where he found cross-cultural differences, ‘they were more pronounced in older generations. The world’s young people, in other words, are converging.’

One example, as I have mentioned, is our obsession with numbers to quantify and measure things. There is nothing inherently wrong with this, of course, and yet it does represent a unique weltanschauung that ignores other, no less valid, ways of engaging with everyday reality.

Another might be our fixation on Time -that artificial construct we append to every action, whether actual or impending. Again, for those of us who are tied to schedules it seems not only appropriate, but also necessary. How else could we survive and prosper in the life in which we are enmeshed?

There are other examples of the stamp our culture has had on far flung peoples, but the one that intrigues me the most is language. The currently evolving Lingua Franca (a strikingly ironic oxymoron) could reasonably be argued to be English. And why might that be important? ‘English is an egocentric language whereas most others are allocentric: English-speakers describe objects’ location in relation to themselves or other people, and not to other objects (for example, ‘the bike is five metres to my left’ rather than ‘the bike is next to the fire hydrant’).’

I had never thought of my language like that, I must admit, but if the contention is valid, the ramifications are interesting and it affects the kinds of studies that are carried out. ‘Our cultural bias means that not only do we ignore concepts that might be important in other countries – such as face, caste or honour – but that you often end up testing for an English-language concept (‘shame’, for example) which might have no direct equivalent in another society, or have different connotations.’

Henrich argued that ‘what we think of as science is all too often ‘WEIRD’ science… Between 2003 and 2007, 96 per cent of experimental volunteers in the leading psychology journals were WEIRD; 68 per cent of papers relied exclusively on US subjects; and in the prestigious Journal of Personality and Social Psychology, 67 per cent of total subjects were US psychology students. ‘Many fields have a model organism that they study… A lot of medicine is done with mice, a lot of genetics is done with fruit flies. And in psychology, the model organism is the American undergraduate.’ Perhaps things have changed since those statistics were collated, and yet, I’m sure fiscal constraints still limit both the amount of diversity attainable and the ability to replicate and validate whatever conclusions were obtained.

But, apart from paring off a few charming idiosyncrasies, and allowing -forcing?- strangers to adapt to how we in the WEIRD west view the world, is there any harm done? It’s still valuable information, right?

All information is no doubt valuable, but is it useful? Cooperrider summarizes his concern at the end: ‘For much of human history, one of our most distinctive traits as a species has been our sheer diversity.’ So, is that something we can afford to lose?

Not that I have any realistic say in the matter, but now that I understand the trend, I have to ask myself if I really want to live in a vanilla ice-cream world -one with no lumps in it. No mysterious colours, no fireside tales of how each of us came to be.

Are we not such stuff as dreams are made on?

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