Life in the city can be noisy. Thatâs not where I live, so I find my occasionally unavoidable forays into its bowels almost unbearable.
âHow can you live like this?â I asked a friend as we sat on the patio of a coffee shop on a downtown street as an ambulance screamed by.
âWhat do you mean?â she answered, looking at me with puzzled eyes, her coffee on itâs way to her mouth undisturbed.
The noise had been so obviously intrusive and irritating, that words failed me for a moment. I raised my arm and pointed along the busy, cacophonous street.
âAll the people, you mean?â She smiled innocently and shrugged. âItâs near lunch time, I guess,â she said, and picked up her coffee for another sip.
I rested my hands on the table to steady them before I made an attempt to lift my own cup. âDonât you find it rather…â I paused as I searched for the proper word to describe my angst. â… turbulent?â It was probably not the best description, but I still felt agitated.
The smile wavered for a moment as she tried to decipher my question. Then she sighed âor at least seemed to sigh âI couldnât hear her soft intake of air in the din that vibrated and careened around us as if we were sitting in the middle of a traffic jam at rush hour. âYouâve been away too long, my friend,â she said, shaking her head sadly.
I attempted to return her smile, but I think my lips were quivering too much for it to become the answer she expected. âDoesnât all the noise bother you Janet?â
She blinked her eyes slowly in reply. It might have been seductive in another setting, but here it only seemed like a rebuke. âYou learn to block it out. Itâs an urban adaptation…â Her face softened at my obvious discomfort. âTo tell you the truth, I donât think I even hear it anymore unless itâs so loud it scares me…â
That seemed counterproductive to me, but I didnât say so at the time. Warning signals are surely just that: alarms that are meant to alert those in the vicinity to potential risks. Theyâre supposed to provoke a reaction. In my case it probably heightened my awareness of the risks of signal fatigue. Of crying wolf too often. Perhaps it also sensitized me to research that recognized this and attempted novel technological solutions: http://www.bbc.com/future/story/20170714-the-brain-hacking-sound-thats-impossible-to-ignore
The alerting signal the article discussed âwas inspired by neuroscience research on sounds that affect the emotion-processing centres of the brain.â It was originally used in Malawi, Africa, âTo alert Malawi locals to HIV tests and health checks from a mobile clinic […].â
The problem there, as here, was the brainâs tendency to adapt to frequently discordant and unpleasant ambient noise âblocking it from conscious awareness, in effect. It âwas inspired by the neuroscience research of Luc Arnal at the University of Geneva. Arnal had investigated what neural connections are activated when humans hear a sound that is particularly difficult to ignore: screaming. Scans revealed that, when we hear the characteristically rough, distressing sound of a scream, the amygdala â which processes fear reactions â is activated in our brains. âWhat I found is that this roughness doesnât go through the same neural pathways used by speech,â he says.
It means that screams donât just get our attention, they immediately prompt us to react in some way. Weâre stimulated to actually do something. […] Arnal had previously suggested that this insight could be used to design better alarms and sirens that donât just make us freeze when we hear them, but actually invoke a more constructive reaction.â
An American artist, Jake Harper, had previously recorded the music of a local band in Malawi and edited it into a form that âsounds like nothing youâd recognise from a street elsewhere in the world. Strangely unlike a conventional emergency services siren, instead it is a discordant mashup of musical fragments and intermittent white noise.â
âHarper spent months experimenting with audio software to try and come up with a noise that sounded man-made enough to distinguish it from human or animal voices in the bush, but which was also not overly harsh or distressing. Getting the balance right â appealing to the emotion-processing parts of the brain without inducing fear or shock â was tough. The results were encouraging. Harper says that on average, a mobile clinic would test 40 people per day for HIV. âDuring the trial we had 160 people come to get tested,â he says.â
For Arnal, âthat succeeds in meeting the three key goals here: produce a sound that grabs peopleâs attention; avoid distressing them; make sure it is distinguishable from non-manmade sounds in the environment.â
âOur understanding of how audio influences human psychology has evolved greatly in recent years, according to Annett Schirmer at the Chinese University of Hong Kong. For example, studies have shown that peopleâs neural activity can be co-ordinated with the help of external rhythms. This is exactly the sort of effect you would expect from, say, factory or farm labourers working in time to a song â or the effect of cohesion observed in musicians performing together.
âMusic stimulation entrains certain mental processes and aligns them between individuals […]â However, she warns there is also a dark side to using music to alter behaviour.
âShops use music to make customers stay longer or increase the likelihood that they purchase things,â she notes.â
This is exciting stuff for sure. As Arnal observes, âIn the future, sound that provokes responses deep in our brains could be more thoughtfully designed into the built environment.â But we humans are an adaptive lot. We quickly learn to ignore sounds that might have been initially distressing when we first heard them. Apart from the morbid curiosity aroused by it, an ambulance wailing past soon loses its relevance if there is no one nearby who needs it. And if it becomes a too frequent and unwelcome guest, surely the doors to our ears would quickly become unwilling to allow it entrance. Iâm not advocating for the Luddites, though, just for an appreciation of Darwin.
Or, perhaps, for the sentiment of Oliver Wendell Holmes as he observed in one of his poems: And silence, like a poultice, comes to heal the blows of sound.
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